About CatalogSmith
The studio that cleans your product catalog — and shows its work
CatalogSmith is a focused, done-for-you product-data cleanup studio. You send a messy catalog export — Excel or CSV, however disorganized — and you get back a clean, de-duplicated, standardized, import-ready file, usually in about five business days. It is run as a focused practice, not a volume operation — a dedicated specialist owns your job, with audit-grade transparency and a written record of every change. Nothing is altered silently, and anything uncertain is flagged for you to decide rather than guessed.
What CatalogSmith actually is
Most catalog cleanup gets handed to a faceless, thousand-seat data-entry operation where your file disappears into a queue and reappears with changes nobody can explain. CatalogSmith is the opposite of that.
- One specialist owns your job end to end — you always know who touched your data and why.
- Every edit is logged at the cell level: original value, cleaned value, and the reason for the change.
- Anything ambiguous is flagged for you to confirm. We never invent a value to fill a gap.
- The work is reconciled in and out — no row quietly dropped, no value silently created.
- Your file is confidential, used only for your job, and deleted after delivery.
The method that makes it trustworthy
Standardization to real specs
GTINs — including UPC and EAN — are validated with the GS1 check-digit rule. Units of measure are made consistent. Text is normalized to Unicode, dates follow ISO 8601, and currency amounts follow ISO 4217 minor-unit conventions. No house style invented on the fly.
Deduplication with survivorship
Duplicates are resolved with explicit survivorship rules — the surviving record is chosen deliberately and recorded — never blindly merged. Category mapping follows your taxonomy, not ours.
A three-layer quality review
Every job passes through a structured three-layer quality-assurance review before it reaches you, so the file you load into a PIM or new platform has already been staged and validated.
What you get back, every time
The cleaned, import-ready data file.
A data dictionary explaining every column.
A per-cell change-log: original → cleaned → why.
A findings report plus the items only you can decide.
The person behind the work
Faraz Naqvi
CatalogSmith exists because most PIM migrations and webshop launches stall on dirty product data — and the usual fix is to ship it offshore and hope. I take the opposite approach: I do the cleanup myself, document every decision, and hand back data you can audit line by line. If a value can't be verified against a named standard or your own taxonomy, it gets flagged for you, not quietly changed.
Reach me directly: faraz.naqvi@catalogsmith.com
What you won't find here
- No invented testimonials and no borrowed client logos. CatalogSmith is a focused, independent studio, and the proof we offer is the method itself — a free 50-SKU sample clean you can judge on your own data, and a change-log that lets you verify every edit.
- No price race to the bottom. This is premium, done-for-you work backed by a quality review, not bulk data entry.
- No silent edits and no guesswork. If we touched it, it's in the log. If we weren't sure, it's flagged for you.
See the method on your own data
Send a messy export and get back a clean, import-ready sample of up to 50 SKUs — with the data dictionary, change-log, and findings report included. Zero risk, no commitment.
Start your free 50-SKU sample